The TikTok Attention Span Myth: It’s Not Getting Shorter
For years, critics have claimed that TikTok is shortening attention spans and training users to consume content in ever-shrinking bursts.
Read MoreLet's Talk TikTok
Let's Talk TikTok
For years, critics have claimed that TikTok is shortening attention spans and training users to consume content in ever-shrinking bursts.
Read MoreWhy TikTok Trends Feel Shorter Than They Used To TikTok trends feel shorter than they used to, and creators are
Read MoreWhy some TikToks go viral days later is one of the most confusing experiences for creators on the platform. A
Read MoreWhen the final season of Stranger Things arrives, it will represent far more than the conclusion of a popular television
Read MoreAs the final season of Stranger Things approaches, fans are not simply waiting for the story to end. On TikTok,
Read MoreThe final season of Stranger Things is not just a television event. It is a TikTok moment in the making.
Read MoreFor years, likes defined success on TikTok, while the TikTok Save button stayed mostly ignored. Creators chased them. Brands measured
Read MoreThe TikTok Awards may look like a single-night celebration. However, the event signals something much bigger. TikTok is no longer
Read MoreThe TikTok Awards 2025 wrapped up last night in Los Angeles, bringing together creators, musicians, and cultural figures who defined
Read MoreToday, the TikTok Awards 2025 mark the platform’s first large-scale awards show in the United States. As a result, the
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