Creators

Why TikTok Rewards ‘Average’ Videos More Than Perfect Ones

Why TikTok rewards average videos is one of the most misunderstood dynamics on the platform, especially among creators who invest

For years, critics have claimed that TikTok is shortening attention spans and training users to consume content in ever-shrinking bursts.

Why TikTok Trends Feel Shorter Than They Used To TikTok trends feel shorter than they used to, and creators are

Why some TikToks go viral days later is one of the most confusing experiences for creators on the platform. A