The Voice TikTok LIVE Show: NBC Adds a Weekly Companion Stream
NBC’s singing competition The Voice is adding a TikTok LIVE companion show to its 30th season, and it debuts on Monday, November 9, 2026. The Hollywood Reporter reported the news on November 5. The Voice TikTok LIVE show will be hosted by radio host and creator Josh “Bru” Brubaker, streams every Monday through the season finale on December 14, and starts 20 minutes before each NBC broadcast.
This article sets out what is known about The Voice TikTok LIVE show, using The Hollywood Reporter, Net Influencer, Entertainment Now, NBCUniversal’s own Season 30 announcement and several other outlets. Every claim is attributed to the source that made it, and the gaps are listed near the end.
What to know:
- The Voice TikTok LIVE show: a weekly TikTok LIVE companion to The Voice Season 30, described by its host as the show’s first TikTok LIVE companion show, on the official @nbcthevoice account.
- When: Mondays from November 9 through the December 14 finale, starting 20 minutes before each NBC episode and continuing through the televised show.
- Host: Josh “Bru” Brubaker, known as “Bru on the Radio,” an Emmy-winning host with more than 5 million followers across platforms, per THR.
- Voting: fans can vote by text or by commenting on the show’s TikTok account, for the first time in the show’s history.
- Also this season: a TikTok-themed live show episode and a “TikTok Artist of the Season” tracked through likes and shares.
In this article
What The Voice TikTok LIVE Show Is
The Hollywood Reporter says the show launches November 9 and continues through the Season 30 finale on December 14. Brubaker “will host the new show weekly on Mondays that streams 20 minutes before each broadcast and continues through the televised show.” The show features interviews with artists and coaches, and is described as “the ultimate, unfiltered backstage pass to the high-stakes live shows exclusively on the official” Voice TikTok account.
A description quoted by THR adds that “Each week, the livestream will elevate the fan experience with rotating celebrity co-hosts, special guest appearances, and deep-dive looks into the high-energy backstage environment that can only be unlocked on TikTok.” Net Influencer, which covered the same announcement, lists the coaches viewers can expect to see interviewed: Adam Levine, Kelly Clarkson, Queen Latifah and Riley Green.
Entertainment Now describes what that means for viewers. The livestream will take viewers “backstage for interviews with contestants and coaches, along with their post-performance reactions,” and will include “moments fans won’t see during the regular television broadcast.” It writes that, “Unlike the main show, which focuses on performances and judges’ feedback, the TikTok series will offer viewers a closer look at the contestants’ experiences during live television.” The outlet gives the account to watch as @nbcthevoice.
In short, The Voice TikTok LIVE show runs alongside the NBC broadcast rather than replacing it. It starts before the televised episode and continues while the episode airs, according to THR.
The embedded post above is from @nbcthevoice’s TikTok account, published on September 7, 2026, ahead of the season’s three-night premiere that began September 21.
Who Hosts The Voice TikTok LIVE Show
THR describes Brubaker as “also known professionally as Bru on the Radio,” and as “an Emmy-winning host, known for sharing behind-the-scenes looks at his radio career hosting on Audacy.” The report says he has “over 5 million followers across platforms” and hosts “The Bru Show” on weekdays on Audacy pop stations across the country. THR also lists his representation as WME, Untitled and Align PR.
In a statement shared with THR, Brubaker said: “I grew up watching The Voice, so getting to go from being a fan of the show to actually being part of it is one of those moments that feels almost too surreal to put into words.”
Brubaker’s TikTok following was also described in an earlier interview with Barrett Media, published March 25, 2026. Asked how many followers he had across all platforms, he answered: “A little over five million. TikTok’s the biggest, with about four and a half million over there, but YouTube and Instagram provide great opportunities to try out content as well.” In the same interview he described how his social media work started: “I think the very first TikTok I did was about a sleep app recorder I used, and I had some wild response during a nightmare that went nuts. Then I recorded myself talking about it on the radio, and people just became really intrigued with what I was doing.”
He also said, in the Barrett Media interview, how he introduces himself: “I always start by saying I’m on the radio. I always lead with that.” Barrett Media’s column called him “someone who might be the first TikTok jock.”
How Fans Vote on TikTok
The Voice TikTok LIVE show arrives alongside a change in how The Voice Season 30 counts votes. NBC’s announcement says that “Viewers can now vote through SMS or TikTok; and results will be announced the same night.” Entertainment Now reports that NBC is letting viewers vote through TikTok “for the first time in the show’s history.”
The mechanics, as Entertainment Now and TVLine describe them:
- Where: fans go to the official “The Voice” TikTok account and find the post requesting votes during the designated voting period. TVLine describes it as a pinned post listing all eligible contestants.
- How: viewers comment with the name or voting keyword of the contestant they want to support. TVLine notes that “you can vote for multiple contestants, but each name needs to be left as a separate comment.”
- Spelling: as with text voting, the name or keyword “must match NBC’s official list of eligible artists.”
- Who can vote: viewers who are at least 18 years old and live in the United States or its territories, with a public TikTok account, per Entertainment Now.
- Limits: one vote per artist through each voting method, so a viewer can use both TikTok and text messaging to support the same contestant.
For text voting, Entertainment Now reports that fans text an artist’s name or assigned keyword to 22854, that votes are limited to viewers at least 18 years old on a participating wireless carrier in the United States, and that votes outside the designated window do not count.
The Voting Schedule
Entertainment Now reports the voting windows for the rest of the season. Cut Week began November 2, with an initial window that opened at 10:55 p.m. ET and closed at 3 a.m. ET on November 3. Each coach narrowed a team to three artists during Cut Week, leaving 12 contestants, and viewers then voted to select a 13th finalist.
From November 9, the outlet says, “Voting will open at 9 p.m. ET during each live episode and remain available until five minutes after the final performance of the night.” The remaining voting dates it lists are November 9, November 16, November 23, November 30, December 7 and December 14, and “The December 14 episode will serve as the season 30 live finale.”
TVLine adds a note for viewers outside the Eastern time zone. The live shows are simulcast on NBC and Peacock in all time zones, and “Because results are being announced on the same night, only votes placed during the original east coast broadcast will be counted.” NBC’s announcement says the simulcast is a first for the series, and that six weeks of live performances are planned.
The voting dates above all fall on Mondays, the same nights The Voice TikTok LIVE show streams, and NBC says it will give updates on when voting opens through the show’s official social media accounts, per Entertainment Now.
The TikTok Artist of the Season
A separate TikTok feature this season is the “TikTok Artist of the Season.” American Songwriter reported on September 21, 2026 that host Carson Daly explained the feature puts the “power back [in the viewers’] hands,” with the show posting performances of contestants’ songs on its TikTok account and inviting fans to like and share their favorites. The show, according to the outlet, “will keep track of each artist’s likes and shares throughout the season, and the singer with the most social media traction will become the TikTok Artist of the Season.”
NBC’s own announcement describes the same idea more briefly: “tracking on-platform sharing, with a TikTok reward for the most-shared artist at the end of the season.” Neither source says what the reward is.
The @nbcthevoice post below carries that call to action in its caption. It was published on October 13, 2026, and reads in part: “Like and share this performance to support your fave for TikTok Artist of the Season!”
The Wider NBC and TikTok Partnership
The Voice TikTok LIVE show is one part of a season-long arrangement. NBC’s Season 30 announcement says it is “a multifaceted season-long partnership” that “will include embedding high-profile creators into the show for unprecedented BTS access, TikTok live companion pre- and post-show broadcasts, and tracking on-platform sharing, with a TikTok reward for the most-shared artist at the end of the season.” It adds that “A dedicated TikTok-themed episode will also air during the thrilling live show run.”
The announcement lists the live-show theme weeks as “Dolly Parton Tribute Week, Y2K and TikTok.” It also names a second partner, Betches, which will “leverage its distinct tone to connect social audiences to the show through fresh content and editorial coverage,” with creators teaming up with the season’s coaches.
Other season changes in the same announcement include a “First In Button,” which “gives the coach who turns first on a multi-chair turn the opportunity to claim an artist before the artist’s final decision” and can be used only once; and Cut Week, which NBC calls “the biggest elimination in ‘Voice’ history.” The announcement also says the winner will receive a performance slot on the Governors Ball 2027 main stage, through a partnership with Live Nation Studios and The Governors Ball Music Festival.
What NBC and the Showrunner Say
In a Q&A published by NBCUniversal, Sharon Vuong, Executive Vice President of Unscripted Programming at NBC, said: “For season 30, we’ve focused on creating more ways for fans to engage with The Voice beyond the broadcast. Our marketing partnerships with TikTok and Betches have helped extend the conversation and reach audiences in fresh, authentic ways, while the new coaching lineup has brought incredible energy and chemistry to the show.”
The same Q&A reports audience figures for the season: “The Voice has reached more than 29 million viewers across platforms season to date, building on a premiere that averaged 8.3 million viewers in seven days, its biggest opening audience since Season 27 and +9% versus last fall.” It adds that the premiere “became the most-streamed episode in series history, up +55% versus S29 and +38% versus S28.” These are NBC’s own figures, and the sources used here do not give any measurement of the TikTok partnership’s contribution to them.
Showrunner Audrey Morrissey spoke to TheWrap in September about why the show partnered with TikTok. TheWrap reports that, with artists now “discovered and increasingly promoting their new music on platforms like TikTok,” Morrissey said that shift led the series to establish a partnership with the vertical video platform. She also said younger viewers “don’t necessarily watch linear television, so it’s about making sure that you’re reaching them.” TheWrap adds that the showrunner hopes the partnerships “may captivate digital consumer audiences in a way that other broadcast shows like ‘Dancing With the Stars’ have.”
On the live shows, TheWrap says the voting period “has also been extended for the new season with six weeks of live shows, the longest stretch of live shows in five years,” which Morrissey said was another fan request.
The Voice TikTok LIVE Show in Context
Net Influencer places The Voice TikTok LIVE show against a wider backdrop for TikTok LIVE. Citing data from Streams Charts, it reports that “Global livestreaming reached a record 31.7 billion Hours Watched in the third quarter,” and that “TikTok LIVE’s Hours Watched rose 19% to a record 10.6 billion, lifting its share of the tracked market to a record 33.5%.” YouTube “remained the largest platform, but its share fell from 49.5% to 43%.”
The same report points to an earlier music broadcast on the platform, a TikTok LIVE broadcast with Madonna that “drew more than 2.1 million unique viewers” and that, “According to TikTok,” was “the biggest standalone artist livestream in the platform’s history.” Those are the outlet’s figures from TikTok and Streams Charts, and none of them concern The Voice TikTok LIVE show directly.
This site has covered other recent TikTok LIVE music events. See Karol G’s TikTok LIVE Premiere, a one-hour all-LIVE album set announced in TikTok’s Newsroom.
What Has Not Been Reported
- Who the first celebrity co-hosts of The Voice TikTok LIVE show are: the sources say co-hosts will rotate but name none.
- What the TikTok reward is: NBC and American Songwriter both mention a reward for the most-shared artist, and neither says what it is.
- How likes and shares are counted: the sources describe tracking of on-platform sharing and likes, and do not publish a formula.
- How many people watch: no viewing figures for The Voice TikTok LIVE show are available in the sources used here.
- Whether The Voice TikTok LIVE show continues: the sources describe it only through the December 14 finale.
- Karol G’s TikTok LIVE Premiere: another music event built around TikTok LIVE.
- TikTok LIVE Shopping Explained: how the LIVE format that carries The Voice TikTok LIVE show is used for shopping.
- TikTok and the WTA: another TikTok content partnership with a television-style calendar.
- TikTok Weekly Review: Nov 2-8: the week’s TikTok stories in one place.
Frequently Asked Questions
What is The Voice TikTok LIVE show?
A weekly TikTok LIVE companion show for The Voice Season 30, hosted by Josh “Bru” Brubaker. THR describes it as “the ultimate, unfiltered backstage pass to the high-stakes live shows,” with interviews with artists and coaches.
When does The Voice TikTok LIVE show start?
It debuts Monday, November 9, 2026, and runs weekly on Mondays through the December 14 finale. Each episode starts 20 minutes before the NBC broadcast and continues through the televised show.
Where can fans watch The Voice TikTok LIVE show?
On the show’s official TikTok account, @nbcthevoice, per Entertainment Now. THR says the stream is exclusive to the official Voice TikTok account.
Who hosts The Voice TikTok LIVE show?
Josh “Bru” Brubaker, an Emmy-winning radio host known as “Bru on the Radio” who hosts “The Bru Show” on Audacy pop stations. THR says he has more than 5 million followers across platforms.
Can fans vote for The Voice contestants on TikTok?
Yes. For the first time, viewers can vote by commenting an artist’s name or keyword on the show’s TikTok voting post, per Entertainment Now. Voters must be at least 18, live in the United States or its territories, and have a public TikTok account.
What is the TikTok Artist of the Season?
A season-long feature in which the show tracks the likes and shares of contestants’ performance posts on its TikTok account. According to American Songwriter, the singer with the most social media traction becomes the TikTok Artist of the Season.
Sources: The Hollywood Reporter, November 5, 2026, Net Influencer, Entertainment Now, Entertainment Now (voting), NBCUniversal, Season 30 announcement, NBCUniversal Q&A, American Songwriter, September 21, 2026, TVLine, September 17, 2026, TheWrap, September 16, 2026, Barrett Media, March 25, 2026. The Voice is a trademark of its owners and TikTok is a trademark of its owner. This site is not affiliated with NBC or TikTok.
