TikTok Donation Feature: How Fundraisers and Stickers Work (2026)

The TikTok Donation feature lets creators connect with nonprofits, set up fundraisers and add donation stickers to videos and LIVE, according to TikTok’s Creator Academy. TikTok describes it as a way for creators to “use your audience reach for social good by supporting causes that are important to you and your community.”

This guide to the TikTok Donation feature reports what TikTok’s Creator Academy article on the Donation feature says, as read on October 17, 2026. Steps and options can change, so everything below is a snapshot of TikTok’s own description. Quoted steps are TikTok’s wording.

What to know:

• What it does: TikTok says creators can “connect with nonprofits, set up fundraisers, customize your campaigns.”
• Customization options: fundraiser name, goal amount, personal message and cover photo.
• Where stickers go: videos and LIVE, per TikTok.
• Editing: TikTok says fundraiser details can be changed after a sticker is posted.

What the TikTok Donation Feature Is

TikTok’s page says the TikTok Donation feature makes it “easier than ever to connect with nonprofits, set up fundraisers, customize your campaigns, and drive meaningful impact directly through your content.” The process begins by choosing a nonprofit to follow, then customizing the fundraiser.

For the TikTok Donation feature, TikTok lists four customization options: the fundraiser name, the goal amount, a personal message and a cover photo.

How to Set Up a Fundraiser, per TikTok

Under the heading “Choose your cause,” TikTok gives these steps:

1. Tap “Profile,” then “Edit profile.”
2. Select “Set a fundraiser” next to “Nonprofit.”
3. Find your cause.

For a creator who already has a nonprofit in their profile, TikTok says to tap “Edit profile” and then tap the organization next to “Nonprofit.”

Once a cause is chosen, TikTok says a detail page opens where the creator can add the fundraiser name, goal, message and photo, then tap “Create.” TikTok adds that these details can now be changed or edited at any time.

Adding a Donation Sticker, per TikTok

On a video

1. Tap the “Create” button.
2. Record or upload the video or photos.
3. Tap “Stickers,” then choose “Donation.”
4. Tap “Next” and post.

TikTok says fundraiser details can be changed even after a sticker has been posted.

On a LIVE

1. Tap “go LIVE” and do a “long press.”
2. Tap “Enhance,” then “Stickers.”
3. Choose “Support nonprofit.”
4. Confirm the fundraising details and go LIVE.

Removing or resetting

TikTok says a creator using the TikTok Donation feature can remove a nonprofit from the profile or reset the fundraiser descriptions by tapping the “…” in the top right corner and selecting “Remove” or “Restore” in the confirmation popup.

The Benefits TikTok Lists

TikTok says “creators and nonprofits both benefit from personalized fundraisers” and lists these benefits in its own words:

• Foster a deeper connection with your followers: TikTok says people who find fundraisers through content that fits their interests “may feel a stronger connection” to the creator, the cause and the nonprofit.
• Build long-term relationships: TikTok says continually engaging an audience through customized campaigns can help “maintain momentum, build loyalty, and convert one-time donors into repeat contributors.”
• Stay relevant: TikTok says creators can focus on specific community needs or current events, such as a giving day or disaster relief, to increase relevance and reach on the For You feed.
• Build your brand: TikTok says this helps communicate values and amplify a social impact profile.
• Target specific audiences: TikTok says creators can reach the right audience by focusing on specific demographics or interest groups.
• Leverage your analytics: TikTok says creators can use analytics insights to refine strategies and test customizations.

These are TikTok’s statements about the TikTok Donation feature. The page does not publish data on donations or results.

TikTok’s Fundraiser Tips

TikTok titles this list for the TikTok Donation feature “Our top tips for running a more successful fundraiser.” They are TikTok’s recommendations, reproduced as TikTok lists them:

• Tell a compelling story: build an emotional connection to encourage people to donate, share and advocate.
• Tap into TikTok trends: using trends, challenges or hashtags can help a campaign gain traction and be discovered by a broader audience.
• Engage with your audience regularly: regular posts, LIVE sessions or updates can help maintain momentum.
• Add visuals: a compelling cover photo and images of how funds are used.
• Offer some motivation: setting a deadline can encourage people to give in the moment.
• Celebrate milestones: share significant milestones, such as hitting 50% of a goal.
• Show appreciation: thank donors as donations come in and encourage them to share the campaign.

Donation Amplification, per TikTok Newsroom

TikTok’s Newsroom describes a further part of the TikTok Donation feature in a post about the 2025 TikTok Change Makers Program, called “donation amplification.” In TikTok’s words: “when creators launch a fundraiser on TikTok, anyone who sees the donation sticker, or sees the fundraiser in their TikTok bio, can seamlessly add the sticker directly into their own TikTok content by placing the donation link in their own bio and using the donation sticker in a post or story.”

TikTok says these user-amplified posts “will be showcased directly on the fundraiser page.” The Newsroom post also says TikTok launched an in-app page “where users can easily browse and discover a wide variety of charitable campaigns,” and describes the existing fundraisers list as making it easier to access charitable causes.

The post quotes Tunde Wackman, Chief Development Officer of World Central Kitchen: “World Central Kitchen is excited by TikTok’s new donation amplification feature and its ability to help expand our fundraising efforts through viral reach.” He adds: “Community engagement is critical to our success, and this feature makes it easy for people to channel the power of their networks for impact in a way that’s authentic and engaging.”

On availability, TikTok says the donation amplification feature and the existing fundraisers list are “available now in select countries around the world.” The post does not list the countries.

What Each TikTok Page Covers

• The Creator Academy page: the creator’s steps for the TikTok Donation feature: choosing a cause, customizing a fundraiser, adding a donation sticker to a video or LIVE, and editing or removing details.
• The Newsroom post: donation amplification, the in-app fundraisers page and TikTok’s availability statement for them.

The two pages are separate documents written at different times. Neither sets out eligibility, fees or a list of supported nonprofits for the TikTok Donation feature, which is why those items appear in the section below.

More on This Site

For another feature that works inside a TikTok LIVE, see this site’s explainer on TikTok live shopping. For other TikTok tools from the Creator Academy, see the guides to Smart Split, Playlists and location tags and TikTok templates.

What the Page Does Not Say

• Eligibility: TikTok’s page does not state who can use the TikTok Donation feature or in which countries.
• Fees: the page does not say whether any fee applies to donations.
• Which nonprofits are available: the page does not list them or explain how they are chosen.
• Results: the page does not give figures on donations raised.

Frequently Asked Questions

What is the TikTok Donation feature?

Per TikTok, a feature that lets creators connect with nonprofits, set up and customize fundraisers, and add donation stickers to videos and LIVE.

What can I customize in a TikTok fundraiser?

TikTok lists the fundraiser name, goal amount, personal message and cover photo.

Is the TikTok Donation feature available everywhere?

TikTok’s Newsroom says the donation amplification feature and the fundraisers list are available in select countries around the world. The Creator Academy page does not list markets for the TikTok Donation feature.

What is donation amplification on TikTok?

Per TikTok’s Newsroom, anyone who sees a fundraiser’s donation sticker or bio link can add the sticker to their own content, and those posts are shown on the fundraiser page.

Can I change a TikTok Donation feature fundraiser after I post a donation sticker?

Yes, according to TikTok, fundraiser details can be changed even after a sticker has been posted.

How do I remove a nonprofit from my profile?

TikTok says to tap the “…” in the top right corner and select “Remove” or “Restore” in the confirmation popup.

Sources: TikTok Creator Academy, Making a difference with TikTok’s Donation feature; TikTok Newsroom, Unveiling the 2025 TikTok Change Makers Program; read October 17, 2026.